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Report: Tablet magazine readers want to buy directly from adverts | TabTimes

11 Nov 2013, Posted by Kim Malcolm in Digital Media News

New research from GFK MRI reveals that digital magazine readers are willing to buy directly from adverts in digital publications, so long as they are personalized to their own interests.

The research comes from GFK’s iPanel, which is made up of tablets and eReaders users, and which revealed that two-thirds (67%) of respondents prefer digital magazines. That said, 65% of the same panel said that they prefer the reading experience on printed magazines, possibly suggesting that the preference for digital magazines is more down to the design and portability of a mobile device, like a tablet or eReader.

 

 

Report: Tablet magazine readers want to buy directly from adverts | TabTimes.

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